A New Legacy
Jean-Charles Boisset (JCB) was born in 1969 in Vougeot, France, an ancient and iconic viticultural area in the Burgundy region. His father is a vintner, and the family owns historically significant vineyards and wineries throughout France, from the mountainous Jura region to the Rhone Valley and Beaujolais to Languedoc in the south. With such antiquity all around him, it is little wonder that JCB grew up with a passion for history.
JCB’s approach to viticulture and winemaking is both modern and quite ancient. With great respect for terroir and the natural vinification process, the farms and makes wine organically and Biodynamically. He values the reciprocal relationship between the land and what it produces and knows that for a planet in peril, the principles of locale, purity, and sustainability must be the model that drives the future of agriculture. He finds much satisfaction in rehabilitating worthy old vineyards by applying natural remedies that restore health to the vines while safeguarding the ecosystem. As in the case of the Oakville Grocery, worthy old buildings are also the recipients of his love for restoration.
It is this appreciation for the authentic, the historical, and the relevant that prompted JCB to take over what Leslie Rudd had begun, but he is guiding it in a new direction. In Boisset’s version of the Oakville Grocery, unveiled in 2019, what guests find is food that is locally grown, carefully curated, artistically displayed and free of pesticides or synthetic fertilizers. Food is not selected for its exotic qualities, as it was in the 1970s Oakville Grocery, or for its convenience, like in the 1950s, but for its purity, quality, sustainability, and locale.
With its view of the mountains to the east and the west, Jean-Charles has transformed the adjacent Durrant & Booth house into an interactive museum where guests can learn about the specific elements that make the wines of the Napa Valley so unique. Each of the 16 subregions in the Napa Valley appellation has its distinguishing characteristics as well as its history. Both the house and the store draw attention to the year 1881 when the Oakville Grocery’s roots first really took hold as a mainstay in the heart of the Napa Valley.
The Oakville Grocery has welcomed people through its threshold for at least 135 years. The little roadside business has somehow managed to survive revolutions in transportation, upheavals in the economy and the exodus of almost all of Oakville’s population. With one foot in the present and one in the past, the history of this humble but resilient store reflects the story of the Napa Valley itself.